A third party cookie free future?
There has been a lot of press about how big tech companies are handling privacy & personalization. And now, Apple’s iOS 14.5 is launched along with the long-awaited privacy feature, App Tracking Transparency (ATT). Apple's ATT feature highlights who is tracking you on your iPhone and gives you the option to stop it. Here is their ad: https://lnkd.in/eSz6dfz Here are some of the things I am considering: Will this end opaque data collection systems? Which was the main reason why you were hounded by real estate ads for months after looking online for a house to rent. What this means for customers: Transparency. We know who can and cannot keep info about us because they do so with our permission. What this means for advertisers: Greater reliance on first-party data. We need to create avenues for customers to see value in sharing their info with us. E.g if I am a biker, I would happily share my info with a company if I know it increases their chances of serving me with nuance