Digital marketing in the 2020s - what will stand out
Through the 2010s I kept gaping at the gap between the traditional marketing approach at the agencies I worked at and this seemingly separate, fascinating discipline called digital marketing. I noticed how the rate at which this gap diminished was massively slower that the rate at which customer behavior was transforming. The 2020s, I imagine will be the decade when this gap will completely vanish. The very definition of “mainstream advertising” is changing and more importantly being acknowledged as changed. Today we refer to the two groups as traditional marketers/strategists and digital marketer/strategists. This split will disappear. New digital advertising channels continue to impact how we reach out to our customers. Here are a few ways I think our industry will be impacted by digital marketing, and two things that will stay the same. A few things that have changed: 1) The number and nature of customer touchpoints and the inter-connectedness of these touch points 2